Obligatory random character image that I repurposed
Had to do something fun with CSS to make sure I could still code
Is this the "fold"? What is a fold, really?
What you care about
I lead teams of designers and developers toward improving user experiences in marketing. Sure, marketing may not sound like the optimal place to get a good user experience (modals, popups, chatbots, shitty information architecture, business objectives, etc.). But I've spent most of my career protecting the user, making sure the experiences we're creating are what they would create for themselves. It's not always fast, but we've moved a lot of needles in the right direction.
I get it. Sometimes you just want to know a little bit about someone when you visit their site and move along. Most of my experience is on LinkedIn, so go there to find it.
Yeah? What about it? That's what I'm good at. The font I pick or the cool colors I add to my designs tend to do very little for the site user. It's also subjective. So you fill in the blanks. What would my site look like if it was for you?
A really cool picture goes here. Just imagine how cool it is.
Open source enterprise software When marketing enterprise software, we have requirements to allow users to test the products out. Selling open source enterprise software makes the process of giving the user what they need even more challenging. The goal of the business is to connect with the user, finding ways to make sure they’re enabled […]
Mapping complex experiences I’ve recently learned how user journey maps can help understand user flows and problems as a designer. But I think the bigger benefit is using those maps to have a conversation with others involved in the project to bring everyone to the same understanding. NN/G has a great course on user journey […]
Design without context I got a call on a Sunday from my bosses boss. So I knew something big was happening. It wasn’t the first time I had a call like this, but it was normally less hush hush, and revolved around something like a new product release or a partnership. But this time it […]